The Iliad Greeks And Their Love For War - 1568 Words

Josef Affourtit Affourtit.2 February 10th, 2017 CLAS1101 The Iliad: Greeks and Their Love for ‘War’ It has long been a popular scholarly opinion that the Greeks in the Iliad were lovers of war and violence. The Greeks were most definitely primal beasts, and blood shedders, a fact made abundantly clear in the Iliad. However, I think that the Greeks were not lovers of war, furthermore I think this interpretation is shortsighted. The amount of violence in the Iliad seems to be evidence for their love of war, but the ancient world was primal and passionate, and these ancient beasts were not strangers to bloodshed and violence. Thus, I think the amount of violence in the Iliad does not perpetuate the Greeks love for war, but rather shows their†¦show more content†¦When a Greek hero kills a Trojan commander or hero, the Greeks rejoice because there was immediate honor granted to the killer. He has done well for his name and his people, which is why the kill is celebrated. If the Hero had slain a goat, the Greeks would not have rejoiced (unless they were particularly famished tha t day), because the Greeks do not celebrate bloodshed for the sake of red, they celebrate honor and immortality granted to those who exhibit greatness. This is also why I think Homer and other story-telling decedents choose to remember those that are bastards and those that are highborn. A bastard being less honorable than a noble highborn man, and than those born from human woman and a god for a father. I cannot accept that through millennia of retellings of the Iliad, such a seemingly minuscule detail such as bastard would be kept without reason. The description ‘bastard’ appears many times during the bloodshed of the Iliad. In Book IV, â€Å"As the javelin homed in on Democoà ¶n, Pram’s bastard son from his horse farm in Abydos† (Homer, Iliad 4), it is again mentioned the honor associated with the kill, a bastard boy, rather than a hero. Then, Meges kills Pedaeus in Book V, Homer makes sure to detail â€Å"Though he was a bastard†¦Ã¢â‚¬ . Bastar d was more clearly described as being lesser and almost dishonorable in Book VII, when King Agamemnon addressed Teucer, bastard of Telamon, â€Å"†¦and you will save the day for the Greeks, †¦ though you were a bastard.Show MoreRelatedHonor in the Iliad and Antigone Essay1007 Words   |  5 Pagesthroughout the Iliad and Antigone. Both texts demonstrate that honor is essential to Greek heroes because honor is the foundation of the society and family. Homer and Sophocles clearly show that honor guides people’s actions and responses and decides the fate of themselves and others. Both authors also place emphasis on the importance of proper burial because it is a strong indication of honor to the deceased and the deceased’s family. As can be seen in the Iliad and Antigone, the aim of every Greek hero isRead MoreTheme Of The Iliad1318 Words   |  6 PagesThemes found in the Iliad The Iliad is one of the greatest and earliest works of Greek literature beautifully written by Homer. The poem was set at the last year of the Trojan War prior the fall of Troy, that was indeed ten years long. Moreover, the focus of this poem is a conflict that rose among Agamemnon, king of Mycenae and commander-in-chief of the allied Greeks, and Achilles, the greatest warrior, rather than the events and battles that occurred in the Trojan War between the Greeks and Trojans. ThroughoutRead MoreJustice and Love in the Iliad 959 Words   |  4 Pages Simone Weil argues that the way Homer presents war and the use of force in the Iliad, in all of its brutality, violence, and bitterness bathes the work in the light of love and justice (pg 25). The point Weil is making is that by depicting the suffering of all of these men regardless of their side, or strength Homer equalizes them in a â€Å"condition common to all men†(pg 25). Because Homer equalizes them the reader can feel empa thy, or at least compassion for all of the men. However while Weil isRead MoreAnalysis Of Lysistrata And Homers The Iliad1120 Words   |  5 Pagesancient Greek culture is rich in many elements and is hence reinforced through the diversity and authenticity of the ancient Greek tales. It is through the ancient Greek tales, that the true depiction and discernment of the ancient Greek society comes to life. Aristophaness Lysistrata and Homer’s The Iliad are examples of the ancient Greek tales that tell stories of the social, religious, cultural and moral theories that reflect the ancient Greek society. Through the societal aspects, like war, loveRead MoreComparison between The Iliad and The Women of Troy Essay903 Words   |  4 PagesThe Iliad by Homer and the Women of Troy by Euripides are both Greek works of literature that look at the Trojan War from different perspectives. Book 6 of the Iliad illustrates that the ultimate glory is to fight for the city with no regard to th e impact on the family. The Women of Troy focuses on the negatives that war causes, especially towards the soldier’s wives and children. Whereas the Iliad focuses on the battle itself and centers on the warriors, the Women of Troy focuses on the wrathRead MoreEssay on Womens Roles in Greek Society 1201 Words   |  5 PagesThe Iliad uncovers the truth behind what Greeks believed to be the role of women in society. The Greek goddesses and the mortal women represent two sides that women had in society. The Greek goddesses held power over the war, whereas, the mortal women are there as prizes or timà ©. Aphrodite is the prime example of a goddess who held a lot of power, mainly by using manipulation, in the Trojan War. Helen represents the quintessential idea of a woman representing timà ©. These two portrayals of women inRead MoreWar: Unjustifiable and Absurd978 Words   |  4 Pages War is a lot like love: it costs a lot of money, time, and energy; it distracts you from other areas of life; sometimes you win, sometimes you lose, but most importantly, in the end, it’s still worth fighting for. But unlike love, war cannot and should not be justified and disregarded, by gods or men. No matter what people try to do to resolve their disputes, sometimes they get so aggravated that they resort to killing each other, and the taking of a life is no light matter. It’s no coincidenceRead MoreThe Iliad Vs. Troy1692 Words   |  7 PagesSlater Poem vs Film The Iliad vs â€Å"Troy† Achilles and Hector fighting with Athena and Apollo on both sides of the Warriors Introduction Written by the ancient Greek poet, Homer, The Iliad was an epic documented on the nearly 10-year long war between the Trojans and the Greeks. Although the epic had occurred in 1194–1184 BC, the epic was passed down through generations, orally, until Homer wrote the Iliad 500 years after the Trojan war in 750 BC. An adaptation of the Homers’ Iliad is David Benioff’sRead MoreA Dynamic Greek Epic Poem Iliad1354 Words   |  6 PagesAncient Greek History is very well known as fascinating due to its many civilization and great heroic people surrounding their history. A dynamic Greek epic poem Iliad portrays the siege of Troy, attributed to Homer. Adventurous and braveness with god-like qualities describe an ancient classic Greek hero in this poem. Iliad is known now as one of the oldest in two surviving ancient Greek epic poems relating the events near the end of Trojan War. Hero’s are known as important figures inRead MoreThe Epic Poem Of Troy1356 Words   |  6 Pages The Ancient Greek History is famous for its many fascinating civilization and great heroic people surrounding the history. Iliad portrays the siege of a dynamic ancient Greek epic poem of Troy, which is attributed to Homer. Adventurous and braveness with god-like qualities is used to describe the ancient classic Greek heroes in this poem. Iliad is now known as one of the aged surviving ancient Greek epic poems, which directly relates to the events near the end of Trojan War. Heroic

Brave New World A Linguistic Analysis Free Essays

The novel Brave New World by Aldous Huxley tries to show us the extreme consequences of social planning. As Huxley makes it, it is a project begun in philosophy, and ending in a few philosophers exercising control over larger society in order to suppress philosophy among the generality. The remnant of philosophers has earned the wisdom that thinking is deleterious to human happiness and social stability. We will write a custom essay sample on Brave New World: A Linguistic Analysis or any similar topic only for you Order Now Therefore the overriding goal of the 27th century world community is to suppress the natural human inclinations. In effect the community is only of the small coterie of philosophers at the helm, for the rest of humanity is maintained at a bestial level of existence by their machinations. They are bred artificially, and then raised through constant conditioning, all designed to make them function on their animal instincts alone, and so that they abhor the least tendency to reflection. All are made sexually sterile, and then encouraged to dwell on the sexual act with promiscuous abandon. Care is taken that the promiscuous partners do not fall in love, for love arouses the noble tendencies, and theses are dangerous to the status quo. Otherwise, any substantial thought in nipped in the bud, for the inhabitants of this society are encouraged to take the soma drug at the least onset of a serious thought process. It has been worked out that a hierarchy is necessary for this society to function, and according a five-fold caste system has been applied to the make-up of this society – from the alphas and betas at the top, to the deltas and epsilons at the bottom. The breeding and conditioning takes place according to this scheme. It is a triumph of logic, and yet it is also the death of the human. This conflict is the central theme of the novel. The opening section of the novel presents to us this theme variously and in poignant fashion. This essay carries out a linguistic analysis of the opening chapter, which sheds light on the overall theme. The general impression given is that society has progressed very far, so that logic and science have completely prevailed. The Director of the Hatcheries is describing to some students the process of artificially breeding the citizens of this society. His account tells us that it is a highly advanced process, and the machinery seems to be functioning flawlessly. As he enters the fertilizing room, there are fifty Fertilizer staff immersed in their work, and so the group is met with a â€Å"scarcely breathing silence, the absentminded, soliloquising hum or whistle, of absorbed concentration† (Huxley 2004, p. 16). All the clues point to a highly sophisticated society working on the factory principle. The factory principle is so esteemed years are counted from the year that the industrialist Henry Ford brought out his first mass-production car, the model T, which was in the year 1914. The present year is said to be 632 A. F. – the latter stands for â€Å"after Ford† (Ibid 15). But the factory is producing human beings. The cold calculation that is involved in this process reminds us of death rather than life. The suggestion is that the genesis of human being is also a process whereby humanity dies. Therefore, the general atmosphere painted is deathly, cold and uninspiring. â€Å"A SQUAT grey building of only thirty-four stories† (Ibid, p. 15). describes the Hatcheries Central, and defines a drab setting, to juxtapose it against its momentous function. Winter conditions are maintained to preserve the eggs and the sperm, and winter is also intimated in a symbolic sense. â€Å"Wintriness responded to wintriness. The overalls of the workers were white, their hands gloved with a pale corpse-coloured rubber. The light was frozen, dead, a ghost† (Ibid). The general impression is that this is not a place of life, but of death. The conflict is also between knowledge and ignorance. We are privy to a society where the excess of knowledge has begotten its antithesis, which is a will to ignorance. The society is based on a highly philosophical design, and yet the philosophy behind it is not supposed to be known by the citizens, because the entire object is to eradicate thinking. Thus the motto of World Society is emblazoned on the top of the entrance to the Hatcheries: â€Å"COMMUNITY, IDENTITY, STABILITY† (Ibid). The only possible way for the entire world to live as one community is to suppress thought. Individuality is encouraged, but only in so far as it pertains to action in particular, and eschews all generalizations that stems of thinking. â€Å"Not philosophers but fret-sawyers and stamp collectors compose the backbone of society,† we are told by the narrator (Ibid). â€Å"Identity† here means that one is able to fulfill one’s own immediate inclination or instinct. Stability is the result of this non-thinking and instinct-driven existence. In short, the plan is for a bestial existence, and one acquires stability just as a species of animal is stable in its jungle abode. Yet the highest philosophy must coexist with this manufactured ignorance, because the ignorance must be manufactured by someone. The Director of the Hatcheries is among the tiny group of citizens that must know exactly what is going on, for they must process and maintain it. He is part of the highest caste, the Alphas, those who are privy to all knowledge. But the second highest caste, the Betas, must also have a working knowledge, because they take on the high supervisory roles of the running of this society. â€Å"Just to give you a general idea† (Ibid 16). the Director is wont to say as he provides instruction to the Beta students. They are not supposed to know, yet they must be able to do their work properly, and with a modicum of intelligence. The knowledge that they are provided is just enough to keep them happy. They apply the knowledge towards the particular work that they have to do. If they do their work proficiently they have job satisfaction and financial reward, and ask for nothing beyond these. But the danger is that the knowledge is applied generally, and beyond the confines of the particular situation. Such application of knowledge disrupts the whole pattern, and defeats the object of society. â€Å"For particulars, as every one knows,† the narrator tells us, describing the logic of the Director, â€Å"make for virtue and happiness; generalities are intellectually necessary evils† (Ibid). The last observation is told from the point of view of the Director, and it is significant that he describes generalities as â€Å"intellectually necessary evils†. This is admitting that evil has not been eradicated from this society. It is present in the process, especially in the thought process that engenders the entire system. But the intellection that takes place is necessary, so it is not the philosophers at the helm who are evil. There is no indication in the novel that the World Controllers abuse the power that they have appropriated. They are portrayed as selfless, and as having no concern but the greatest good of society. They hold the secret knowledge that thought is evil, but the evil does not touch their own person, while they proceed with their intellectual designs on society. The evil is instead diffused throughout the system. The evil aspect of this society is the aggregate loss of humanity. Happiness has been bought, but the price paid for it has been essential humanity. The gift of humanity is the greatest gift, and thus the price paid is the ultimate one. For all its apparent contentedness, this society is intrinsically inhuman, and the descriptions of the process taking place in the Hatcheries Central point towards an inhuman existence. â€Å"I shall begin at the beginning† (Ibid). This is how the Director begins his instruction, trying to manufacture a solemnity in keeping with the enormity of what is taking place, which is human genesis on a massive scale. But his effort falls flat, and it seems nothing more than a facetious pun. We notice the same effort towards solemnity in all his words and gestures. But solemnity is not possible in the presence of such mundane processes, no matter that the object is human genesis. He tells them about the operation that removes the female ovaries, which are then kept functioning artificially in order to provides the human eggs. We are told that the donors act voluntarily, but we know that it is actually a hefty bait of â€Å"a bonus amounting to six months’ salary† that induces them (Ibid, p. 17). Both sperm and egg cells are maintained at the right temperatures, before arriving at the fertilizing room, where cylinders containing the eggs are manually dipped into the sperm to effect fertilization. We are shocked to witness human conception under such a shabby process as dipping cylinders is seminal fluid. The calculation is relentless. Not all the fertilized eggs are not all treated the same. Those embryos that are destined to become Alpha citizens are accorded the best treatment. All other embryos are deliberately maltreated, to various degrees, so that they form the lower hierarchies, from beta to epsilon. The â€Å"Bokanovsky’s Process† is the euphemistic term to describe this crime. The deliberate damaging of embryos in indicative of the inherent inhumanity of this society. It is one human being maiming another who is at the most defenseless state of existence. The evil is thus inherent in the process itself. Not just on the philosopher at the top, the indictment somehow falls on society at a whole. References Huxley, Aldous. Brave New World and Brave New World Revisited. London: HarperCollins, 2004. How to cite Brave New World: A Linguistic Analysis, Papers

Importance of Business Outsourcing for Companies-Free-Samples

Question: Discuss about the Importance of Business Outsourcing for Companies and analyze research work related to Business Process Outsourcing respectively. Answer: Introduction: Business research process is dependent on research skills and knowledge about theories and process related to business research. This knowledge and skills indicates understanding of the rational for research and helps in conducting research in ethical and efficient manners. The learning process regarding business research methods and process can be strengthened by critical reflection as it enables meaningful and long-lasting reflection. This reflective journal presents a reflection on how 12 week teaching regarding methods and process of business research helped in conducting research related to outsourcing business functions. It describes how key learnings and lessons from each week helped in and conducting own research on topic of interest and doing justice to each stages of preparation. Reflective analysis of learning process: The main aim of assessment 1 and 2 was to understand the importance of business outsourcing for companies and analyze research work related to business process outsourcing respectively. To proceed with this task, the first week teaching helped in gaining insight about nature, process and strategy of business research. The lecture explained that the business research are conducted due to gap in studies, to understand the topic in a better way and to monitor unresolved issues which has not been explored before in research. I also came to know that many factors that affect research such as researchers assumption, quality criteria, political context and academic theories. With this knowledge, I could identify the rational for doing research, which was to gain more insight about the benefits of outsourcing functions for business. With gap in research related to hurdles founding in business function outsourcing, the research question for the research could be accordingly framed. After the research and purpose of business research became clear, the week 2 lecture helped to understand the criteria that need to be considered for each research. After the formulation of research question, knowledge about different research designs in week 2 teaching helped in planning research design for current study. Learning process for this week was difficult as different research design had different assessment criteria for validity and replicability of the research. However, I studied all designs carefully to interpret the design that would be suitable for this research. I also made it a point to consider all factors that may threat external validity of the research by reviewing the week 2 lesson. Furthermore, week 3 lesson was about literature review and writing business research. This learning material enlightened me with the methods that can be employed to search and critically analyze literature. With this insight, I could easily identify literature and inconsistent fin dings that could be explored further in research. This proceed of learning supported me to identify inconsistencies in findings and determine my own content for research. The learning goal of critical reflections during literature review was achieved through this lecture, which supported me a lot in reviewing research literature related to my topic. Until week 4 lecture, my focus was just on following all the methods and structure needed for my research. I was unaware of the researchers responsibility of legal and ethical considerations in research. However, the lecture introduced me about ethics in business research to manage all ethical issues that might arise during search. The ethics of business research was related to the concept of treatment of research participants, unacceptable conduct during research, ethical considerations of informed consent, deception, invasion of privacy and potential harm to participants. This learning guided me in doing ethically sound research and covering all the ethical consideration before initiating research and recruiting participants. The most complex decision for me while proceeding ahead with research was regarding selection of qualitative or quantitative research design. The teaching and learning process between week 5 to week 7 was important as it developed my overall concept related to qualitative research. I got to opportunity to learn about theoretical and purposive sampling methods and general step of qualitative research in week 5. By the end of week 5, I became more inquisitive about how interview can be done with different sample group and I got to answer to this query in week 6. Week 6 lecture taught me about the concept of focus group, interviewing process and advantages and disadvantages of each approach. Week 7 lecture was also important as it explored data analysis process, the most critical aspect of business research on which the whole result is dependent. It enlightened me with theories related to qualitative data analysis. Hence, with the knowledge gained regarding qualitative research design, my decision making process for qualitative approach in research became easier. I decided to go ahead with focus group and qualitative interview to get detailed answer related to my research question for business research. I feel week 8 lecture was most important for me as I came to know about sampling in quantitative research. As previous research gave me knowledge regarding qualitative research process, hence I could easily compare that lesion with the approach used in quantitative research. With this process, I achieved the learning goals of understanding the rational for qualitative or quantitative research during research planning stage. After reaching week 9, I was clear about difference in approach during interview process for qualitative and quantitative research as the lesion was related to structured interviewing and questionary design. Through the lessons obtained in week 10, content analysis and sample recruitment process became easier for me as came to know about sampling people, time periods and structured observation during search. By this time, I was confident about developing a high quality business research with all legal and ethical requirements being met. Finally, week 11 and week 1 2 teaching was also important as it finally gave me the lesson regarding secondary analysis in research and the approach to mixed method research respectively. With week 12 lesson, I came to know that qualitative and quantitative research method can be combined to obtain both narrative and quantitative data on research topic. This also has the advantage of compensating weakness in one method by other methods. Hence, I decided on conducting mixed method study to gain insight about social processes and test theory behind research. Conclusion: The reflective journal summarized the process of learning and development by means of teaching lessons of business research methods. This exercise of critical reflection helped in evaluating the benefits of the teaching process and achievement of learning goals. From personal perspective, this exercise was useful in formulating research question and planning research methods and structure for writing a business research on the topic of business process outsourcing.

Work of Composition

Introduction The English language has gained a wide acceptance and is being used by many people across the world. This language is used as an official language in many countries. Globalization is said to be the major cause of English Internationalization. Many nations are currently under pressure to involve English in their communication. The non native speaking countries are also under pressure to learn the language in order to facilitate communication in the international world.Advertising We will write a custom essay sample on Work of Composition specifically for you for only $16.05 $11/page Learn More This paper summarizes the arguments provided in the article â€Å"An Essay on the Work of Composition,† which has been written by Min-Zhan Lu. The article is found in the journal titled â€Å"College composition and communication† that was published in the year 2004. Argument Summary As the language attracts considerable users across the w orld, there is a need to establish what is meant by being a responsive and a responsible user of English. There are assumptions, which have helped in the development of responsible and responsive approaches to the relationship between English users and the language itself. The reason for summarizing this essay is to ensure that it is possible to reiterate the major points of the argument faster, at any time, and anywhere. In addition, it is important to incorporate summaries in any paper that has been written in order to communicate the main ideas of the work effectively. Thesis There has been a set of reasons as to why English users need to be responsive and responsible. Globalization has been mentioned to be among the drivers for the increased use of the language. In fact, the aspect of globalization can be argued to be the main reason for the spread of the English language. The aspect of globalization tends to bring countries together to interact through business transactions. Ho wever, the use of the English language varies depending on the purpose and individual users. The author of the article presents assumptions, which are likely to develop considerable responsive and responsible approaches in the relation between English and its users. The main argument presented in the essay is that the assumptions developed by the author can help in the composition of the English language against the grain of all systems and relations of injustice. Sub-arguments In supporting her argument, the author says that people should be responsible especially in the catastrophe of the modern world. Being responsible will help people who are using the language. This is especially in selecting the best places where they can use the language, as well as how it should be used. People have to overcome the fears of communication breakdowns resulting from language imperfection. This will ensure responsibility and responsive communication is achieved.Advertising Looking for essay on languages? Let's see if we can help you! Get your first paper with 15% OFF Learn More If a language is not effective, then it can as well be termed as dead. The language effectiveness depends on its ability to pass on the required message at the right time. Language should not be biased for it to be effective. In this case, the non native speaking countries are making efforts to learn the language in order to communicate effectively using the language. As the language continues to become international, it is being differentiated into various versions with varying accents and pronunciation depending on the country that is using the language. The pressure to learn the language will eventually submerge the other cultures in the process. The use of English as a monopolistic language is likely to lead to capitalism, which is said to be in the interest of the US. An approach that is said to be behind this relationship of English and other languages is the commodity approach. Individuals learn the English version they need depending on the commodity they want. There is a fear that the designers of tools for learning such a language are likely to suppress the efforts to acquire or learn the language. This becomes challenging since people do not understand how the English users establish the different ways to design standards of learning the language. Users of the English language experience some level of dissonance in their discursive resources, and this has an influence on the English they are interested to learn. In fact, potential dissonance can assist an English writer in grasping the context of the language. If efforts are made to make the redesigned language to an existence of collectiveness, this is likely to bring long term changes. Therefore, the composition need to be redesigned. In the long run, this will help in the composition of the English language irrespective of all the challenges. Conclusion The English language has become or is becoming an international language at a high rate. The language has gone on to include a number of versions, which are dependent on the country in which the language is being used. As a result, learners will learn the version they wish to know depending on their interests.Advertising We will write a custom essay sample on Work of Composition specifically for you for only $16.05 $11/page Learn More Different approaches define the relation between the English language and other languages. Nonetheless, there have been fears that the increased pressure to learn the US English is likely to result into capitalism. That is why the new approaches need to be embraced. This essay on Work of Composition was written and submitted by user Taraji Monroe to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

3 Easy Content Optimization Tips Every Blogger Should Focus On

3 Easy Content Optimization Tips Every Blogger Should Focus On You may be producing regular content as a way to drive traffic to your blog, but are you testing that content just like you would test any other landing page? Content marketing- or using your blog as a tool for traffic growth- is a great way to encourage readers to visit your site, share your content with others, and hopefully become a verified lead that you can follow up with. But this doesn’t happen automatically. You need to make sure that your content creation process has a suitable content optimization layer. Just like the rest of your site and business. Here’s the key thought- you know that good optimization and A/B testing works on landing pages, home pages, and product pages, but are you properly testing things where your regular content lives? On your blog, for example? With all of the knowledge out there about content optimization, it can be easy to apply the same scientific process to optimize your content marketing. There are  three simple methods you can use to optimize your content, and help you introduce an optimization layer to your blog. The result? More traffic, more shares, and more leads- it’s as simple as that. 3 Ways To Optimize Your Content For More Traffic And ConversionsTip  1: Optimize Your Content To Get More Traffic If you use a blog to create content and as a marketing tool, then one of your key metrics for success is the inbound traffic that comes in at the top of your funnel. While traffic  isn’t the only metric that matters, it is an important place to start. Its also one of the areas that deserves some heavy content optimization. There are three primary sources of traffic that you can optimize. Source #1- social media When new content goes live, you should be sharing it across all of your social media properties. Did you know that this process can be tested so that it will bring in more traffic? One of the ways to test this is to create a social sharing schedule that simply distributes  your social messages more than once on each network. Share your content more than once on social media. You can see the different times well share this post on different social networks. For this, you should be testing different times to post your content and different messages that may drive better results. We were able to double our own traffic with this process. Use a #socialmedia sharing schedule to share your #contentmarketing at just the right time.Source #2- email marketing Most email marketing software makes it super easy to A/B test your email subject lines, or pretty much any of the content within the email itself.  This is an important practice that is easy to implement. In fact, we never send out a major email that doesn’t have an A/B test built in. Always A/B test your email subject lines. After A/B testing our own email subject lines for months, we’ve been able to draw several conclusions about how to make our audience more likely to consume and share our content. The results for your audience will be different, but it is such an easy place to do testing,  itss  almost a no-brainer. Source #3- SEO and  SEM Most of us are regularly optimizing our blog content based on keywords that potential customers and readers might search for on Google. This is a smart practice, and one that you can easily A/B test. What you need to do is narrow your content down to one or two different keywords or keyword phrases that you think your visitors are the most likely to use. From there, optimize your content accordingly and make a small AdWords campaign for each keyword phrase that you are testing. After you run the paid campaigns for a few weeks, you should get a clear picture of what keyword will bring the most click-throughs, and you can optimize your content according to that keyword. For more tips on A/B testing your SEO pages, check out this excellent guide on the KISSmetrics blog. Optimize your current #blog content by #ABtesting with an AdWords campaign.Tip 2: Optimize Your Headlines  To Get More Shares After reaching a milestone of more than one million headlines in our database, our team started to wonder if we could find a way to predict how likely a headline was to be shared on social media. To our surprise, we found a little secret. Emotional headlines are in fact more likely to be shared via social media. With that in mind, we decided it was time to build a new tool to combine that data with everything else we know that makes up the best headlines. Thats the headline analyzer. Content with headlines scoring 70 or better with the headline analyzer  are  some of the most likely to be shared. This means that one of the best ways to get more shares is to write better headlines, and there are some easy ways to test those headlines as you learn. A/B test your headlines. Buffer, for example, has outlined their own process for A/B testing headlines on their blog. Their method is simple. By sending out a couple tweets with two alternate headlines, they are able to see which headline gets the most attention on Twitter. From there, they can adjust their post to accommodate the winning headline. Another option for A/B testing your headlines is by using the KingSumo Headlines WordPress Headline tool, which allows you to test multiple headlines at once. Over time, the tool will automatically select the best headline to use permanently going forward. It is a great ‘set it and forget it’ option. Write Better Headlines With A  Free Headline Analyzer The headline analyzer  will help you: Use headline types that get the most traction for social shares, traffic, and search engine ranking. Make sure you have the right word balance to write readable headlines that command attention. See the best  word and character length for search engines like Google and email subject lines, while also seeing  how your readers will scan your headlines. Try The Free Headline Analyzer Now Optimize your #headlines to increase your #socialmedia shares.Tip 3: Optimize Your Content To Get More Leads So, you’ve optimized your content to get more traffic and more shares, but what are you doing with all of those new visitors? Hopefully, youre converting some of those visitors into leads. This is another area that begs for some efficient A/B testing. Test different lead collection methods. There are several methods you can use to collect email leads, and even a few simple plugins that will help you with the process. But don’t take the default settings for granted. You need to test the methods for finding leads. For example, Noah Kagan recently shared his extensive pop-up box testing. He was able to determine the best time to display a pop-up box and learned exactly how often he could display it without annoying his readers. A few of the things that you should be A/B testing include: The overall look and feel of your lead collection area. We were able to increase conversions by switching from a blue to an orange option form. A simple change with a big result. The copy and content displayed on your lead collection form. Can you increase conversions by adding social proof? How long a user needs to be on your page before seeing your lead collection form. Noah Kagan found the magic number to be 5 seconds. Various methods and locations for lead collection. For example, does a pop-up or slide-in lead collection form perform better? Test different signup offers. Another thing you can test is the offer you make visitors in exchange for signing up. For example, does offering them a valuable piece of content improve conversions? We found that by offering a free e-book or download, we were able to double our conversion rate over night.

10 Fascinating Facts About Dung Beetles

10 Fascinating Facts About Dung Beetles Is there anything cooler than a dung beetle pushing a ball of poo? We think not. But lest you disagree, please consider these 10 fascinating facts about dung beetles. 1. Dung Beetles Eat Poop Dung beetles are coprophagous insects, meaning they eat excrement of other organisms. Although not all dung beetles eat poop exclusively, they all eat feces at some point in their life. Most prefer to feed on herbivore droppings, which are largely undigested plant matter, rather than carnivore waste, which holds very little nutritional value for insects (and really, who could blame them for that preference). Recent research at the University of Nebraska suggests dung beetles may be most attracted to omnivore excrement, since it provides both nutritional value and the right amount of odor to make it easy to find. 2.  Not All Dung Beetles Roll Their Poop When you think of a dung beetle, you probably picture a beetle pushing a ball of poop along the ground. But some dung beetles don’t bother rolling neat little dung balls at all. Instead, these coprophages stay close to their fecal finds. Aphodian dung beetles (subfamily Aphodiinae) simply live within the dung they find, often cow patties, rather than investing energy in moving it. The earth-boring dung beetles (family Geotrupidae) typically tunnel below the dung pile, making a burrow which can then be easily provisioned with poop. 3. Dung Beetles Provision Their Nests With Poop for Their Offspring When dung beetles do carry or roll the dung away, they do so primarily to feed their young. Dung beetle nests are provisioned with poop, and the female usually deposits each individual egg in its own tiny dung sausage. When the larvae emerge, they are well-supplied with food, enabling them to complete their development within the safe environment of the nest. 4. Many Dung Beetles Are Good Parents Dung beetles are one of the few groups of insects that exhibit parental care for their young. In most cases, child rearing responsibilities fall on the mother (surprise!), who constructs the nest and provisions it with food for her young. But in certain species, both parents share child care duties to some degree. In the Copris and Ontophagus dung beetles, the male and female work together to dig their nests. Certain Cephalodesmius dung beetles even mate for life. 5. Most Dung Beetles Are Particular About the Poop They’ll Eat For most dung beetles, not just any poop will do. Many dung beetles specialize on the dung of particular animals, or types of animals, and simply will not touch the poo of other critters. Australians learned this lesson the hard way, when the outback was nearly buried in cattle dung. Two hundred years ago, settlers introduced horses, sheep, and cattle to Australia, all grazing animals that were new to the native dung beetles. The Australian dung beetles were raised on poop from Down Under, like kangaroo poo, and refused to clean up after the exotic newcomers. Around 1960, Australia imported exotic dung beetles that were adapted to eating cattle dung, and things got back to normal. Phew. 6. Dung Beetles Are Really Good at Finding Poop When it comes to poop, the fresher the better (at least from the dung beetles perspective). Once a dung patty has dried out, it’s less palatable to even the most dedicated poop eater. So dung beetles move quickly when an herbivore drops a gift in the pasture. One scientist observed 4,000 dung beetles on a fresh pile of elephant scat within 15 minutes after it hit the ground, and shortly thereafter, they were joined by an additional 12,000 dung beetles. With that kind of competition, you have to move quick if you’re a dung beetle. 7. Dung Beetles Navigate Using the Milky Way With so many dung beetles vying for the same pile of poop, a beetle needs to make a quick getaway once he’s rolled his dung ball. But it’s not easy to roll a ball of poop in a straight line, especially when you’re pushing your ball from behind using your hind legs. So the first thing the dung beetle does is climb atop his sphere and orient himself. Scientists had long observed dung beetles dancing on their poo balls, and suspected they were looking for cues to help them navigate. New research confirmed that at least one species of African dung beetle, Scarabaeus satyrus, uses the Milky Way as a guide to steering its dung ball home. The researchers placed tiny hats on the dung beetles, effectively blocking their view of the heavens, and found the dung beetles could only wander aimlessly without being able to see the stars. 8. Dung Beetles Use Their Poop Balls to Cool Off Have you ever walked barefoot across a sandy beach on a scorching hot summer day? If so, you probably did your share of hopping, skipping, and running to avoid painful burns to your feet. Since dung beetles often live in similarly hot, sunny places, scientists wondered if they, too, worried about burning their tootsies. A recent study showed that dung beetles use their dung balls to cool off. Around noon, when the sun is at its peak, dung beetles will routinely climb atop their dung balls to give their feet a break from the hot ground. The scientists tried putting tiny, silicone booties on the dung beetles, and they discovered the beetles wearing shoes would take fewer breaks and push their dung balls longer than the beetles that were barefoot. Thermal imaging also showed that the dung balls were measurably cooler than the surrounding environment, probably because of their moisture content. 9. Some Dung Beetles Are Surprisingly Strong Even a small ball of fresh dung can be hefty to push, weighing 50 times the weight of the determined dung beetle. Male dung beetles need exceptional strength, not just for pushing dung balls but also for fending off male competitors. The individual strength record goes to a male Onthphagus taurus dung beetle, which pulled a load equivalent to 1,141 times its own body weight. How does this compare to human feats of strength? This would be like a 150 lb. person pulling 80 tons! 10. Millions of Years Ago, Ancient Dung Beetles Cleaned up After Prehistoric Giants Because they lack bones, insects rarely show up in the fossil record. But we do know that dung beetles existed around 30 million years ago, because paleontologists have found fossilized dung balls the size of tennis balls from that time period. Prehistoric dung beetles collected the poop of South America’s megafauna: car-sized armadillos, sloths taller than modern houses, and a peculiar long-necked herbivore called Macrauchenia.

Business Ethics Essay Example | Topics and Well Written Essays - 1500 words - 1

Business Ethics - Essay Example Business ethics requires the view of all business activities through the moral values lens to determine their acceptability in the society. For smooth business operations, all business actors must understand various issues such as the personal aspects of business including family, sex, marriage and friendship, individual rights, and the moral values ascribed by society within which the business operate. This paper entails discussion of chapters covered between week 4 and 8 and identification of different sources of information with information relevant to the readings. â€Å"It’s Not My Problem†: The Concept of Responsibility (Chapter 8) The concept of responsibility is applied in business in different ways in which every actor in the business world has a role to play. The different forms of responsibilities in the business field include consumer responsibility, corporate responsibility and shareholder responsibility. The view of these responsibilities through the busin ess ethics lens converts them into moral responsibilities and prima facie obligations. In this case, all business actors are obliged to ensure fulfillment of such responsibilities in orders for the business undertakings to have constructive ends or positive impact on the society. Lange and Washburn (2012) have explored the meaning irresponsible behavior in the business world to divert attention from what corporate social responsibility implies, to what business actors do that is against the expectation of responsible behavior. The information covered by the two authors closely relates to information covered in this chapter in which much emphasis has been put on the different responsibilities and the misunderstanding of the responsibility concept in business. According to Lange and Washburn (2012), business responsibility is deeply rooted in the external expectations and the perception of the people experiencing the business activities. The survival and success of a business organiza tion or venture greatly depends on the widespread external perception as to whether the organization acts in socially responsible manner and the ability to meet external expectations. Nevertheless, it is important to understand that the responsibility concept in business does not imply going against self-interests in the business venture but the need to strike a balance between self-interests and societal interests. The greatest dilemma in business ethics revolves around the conflict of responsibilities, where individual’s power may be limited by external expectations or responsibilities. Social Responsibility and the Stakeholder (Chapter 9) Social responsibility in the business world refers to the different roles that businesses and actors in the business world have by virtue of operating within the society. The concept of corporate social responsibility encompasses the social concerns of stakeholders and the economic interests of business owners and shareholders. The corpor ate world and the society directly depend on each other, where the society cannot function in absence of economic and social roles of corporations while at the same time corporations cannot exist without the society. The stakeholder approach in business social responsibilities ensures that business owners commit to serve broader interests, in addition to the business economic and